Kimberly-Clark takes a majority stake in period underwear company Thinx

Kimberly-Clark Corp. said Friday that it has taken a majority stake in Thinx, a company specializing in washable, menstruation underwear. Thinx undergarments are made to absorb wetness and be reused. Terms of the transaction were not disclosed. Among Kimberly-Clark’s existing brands are Kotex, Depend and Poise. “Our investment in the success of Thinx represents a compelling strategic fit as we build our portfolio of period and light bladder leakage solutions, and we are excited for the opportunity this expanded partnership will provide to both Kimberly-Clark and Thinx,” said Russ Torres, group president of Kimberly-Clark’s North American consumer business, in a statement. Kimberly-Clark stock was up 2% in Friday trading, and has edged up 0.5% over the last year. The S&P 500 index has gained 13.5% over the last 12 months.

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