Lululemon’s Mirror home gym system partners with Xponential Fitness

Xponential Fitness Inc. announced Thursday that it has partnered with Lululemon Athletica Inc. to create fitness programming for Lululemon’s Mirror at-home fitness system. Four of Xponential’s brands will provide content for the latest Mirror product, which will be out in the fall: AKT, a dance-based cardio program; Pure Barre, a ballet bar program; boxing-inspired program Rumble; and YogaSix. Earlier this week, Xponential Fitness launched a digital platform, Xponential+, offering subscribers online access to classes and other perks for about $30 per month. Xponential stock began trading in July 2021. Xponential shares have rallied more than 54% over the past three months. Lululemon hosted its investor event on Wednesday.

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