Model and Social Media Star Kaila Uli on Finding Social Media Success

Social media personality and brand consultant Kaila Uli has developed an online coaching service, “0 to Social Proof” to stoke greater engagement through your emerging company’s online presence on platforms like TikTok. 

A model, as well as an online brand specialist, Kaila Uli has created for worldwide brands such as Semrush and Clearco to spark greater response online, drive sales, and fuel greater commercial success in an increasingly crowded digital market. “There’s a reason that everyone is online right now,” Kaila Uli says. “It’s simply the best platform to reach your consumers through. There is no adequate replacement for the direct contact that you get when a customer is following your brand on social media. Accordingly, their effectiveness as a promoter for your brand cannot be compared to the inorganic social media interaction that a lot of brands have come to rely on.” 

Kaila Uli is a powerhouse serial entrepreneur, digital success story, and unstoppable Indo-woman. She started her entrepreneurship as a young adult, partnering with her late husband to build multiple businesses. During this time, Kaila Uli learned valuable lessons as an entrepreneur and her burning desire to build a successful business persisted. After a series of misfortunate events, including a cyberattack that resulted in her having to liquidate her successful vintage glasses company, Kaila Uli developed a following on social media by sharing her story.

Describing herself as a hard worker with a “boots on the ground” style, Kaila Uli has built multiple successful businesses and has a bachelor’s in Marketing from the University of La Verne. Kaila Uli became a top content strategist while she worked as a model for about six years. She says that she learned a lot about content creation during this time because high-quality online posts were at the center of the modeling industry.

“I was surrounded by some very savvy professionals who really knew how to create incredible content for social media platforms, including Facebook, TikTok, and Instagram, and I learned everything I could about what works, what doesn’t, and why,” Kaila Uli recalls. “I was fortunate to be around people who knew so much and who were gracious enough to teach me what they knew.”

During the pandemic, she decided to go deeper into her interest in marketing and began posting on TikTok, using what she had learned from her modeling days. With each post, she identified better strategies and was soon creating top-performing content. Eventually, Kaila Uli began partnering with large brands for content creation and paid promotions, leading to her personal best sales week on TikTok: $30,000.

“At the same time, I continued to hear from other small business owners how they were struggling to master content creation for their social media platforms,” Kaila Uli says. “It was a continuing source of frustration for many of them. They knew that their online presence was crucial to engaging with customers, but they just weren’t sure how to go about it.”

She realized that the market had a key gap in services, one that she could fill with her years of experience. “Content creation was not a new idea, even then,” she concedes. “The industry was full of social media managers, all of whom would promise to optimize your pages. However, none offered my services: full, customized strategies, from the creation of a social media page, all the way to monetizing it and driving online sales. That is the unique value I am able to give my clients.”

The success of Kaila Uli’s business hasn’t gone unnoticed. She has been praised as an innovative entrepreneur in her industry, her creative approach to digital marketing has been featured on MarketWatch and Bloomberg, and her products have been featured in Vogue, Glamour, Hulu, Amazon movies, all over the UFC, and seen on many celebrities. To make the most of her offerings and continue to help business owners succeed online, Kaila Uli is launching a 6-week program through The Bok Agency.

This “Content SuperCharger” 6-week program is for businesses who are in the process of building their revenue to 10k/month. It will take clients step-by-step through content creation, show them how they can use their own stories to attract more customers, and create lasting relationships with their audiences. Learn how to create winning content with the Content SuperCharger here. 

Kaila Uli explains that brands may not be aware of the true utility of promoting higher engagement on social media, as it goes beyond simple advertisement. “Social media offers so much more than simply getting your name out there. It allows you to directly interact with your consumers. You learn more when your customers are around because they have very valuable insight. This gets you a more mutualistic relationship with your customers,” Kaila Uli says. By helping emerging brands develop an identity on social media, she is confident that this could allow businesses to take a more direct role in their own success.

“With ‘0 to Social Proof,’ I’m taking my clients through the process to master these algorithms that many brands are plagued by,” Kaila Uli says. “The most successful companies are already using TikTok and other platforms to direct their customers through particular sales funnels, taking a direct hand in finding their own success. Plain and simple, this information is too good to be kept a secret.”

A social media star, model, and business extraordinaire, Kaila Uli is pushing the parameters of success for emerging brands to create a niche for themselves, communicate their mission, and push company values effectively while finding success.