Loop Media adds TikTok to its digital out-of-home service on dedicated channel

Loop Media Inc. said Tuesday it has entered a collaboration with TikTok that will bring its content to Loop’s digital out-of-home service on a dedicated channel. The move will allow consumers at more than 12,500 bars, restaurants and retail outlets that have Loop players to enjoy TikTok’s content. “TikTok has become the platform more than a billion people turn to for entertainment throughout their day. With TikTok’s dedicated channel on Loop TV, that experience can be extended to new screens, venues, and audiences,” said Dan Page, the company’s head of global distribution for new screens. TikTok is owned by China-based ByteDance. Loop shares were not active premarket, but are down 34% in the year to date, while the S&P 500 has fallen 23%.

Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.