The New York Entrepreneur

Taco Bell adds limited-time vegetarian meal as part of 60th anniversary celebration

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Taco Bell is making a vegetarian meal available on its mobile app and website starting Monday as part of the chain’s 60th anniversary celebration. The meal, created in partnership with Los Angeles-based streetwear brand Born X Raised, will include the Black Bean Crunchwrap Supreme and Spicy Potato Soft Taco. The partnership will also include a line of merchandise that workers will wear in restaurants. Taco Bell, which is a Yum Brands Inc. chain, will continue the celebration through the year. Yum Brands stock has gained 11.5% over the past year while the S&P 500 index is up 14.1% for the period.

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