The New York Entrepreneur

Victoria’s Secret’s Pink brand enlists first male brand ambassador

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Victoria’s Secret & Co.’s Pink brand announced a new brand ambassador on Tuesday, Darren Barnet, star of the Netflix series “Never Have I Ever.” The brand’s first male ambassador, Barnet will promote Pink’s Gender Free collection of shorts, tees and accessories, and help the brand launch new items. The appointment is another step towards the company’s more inclusive approach, Victoria’s Secret said in the announcement. Victoria’s Secret stock was up 5% in early Tuesday trading, and is down 7.4% for the year to date.

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