Luxury, Passion, and Smart Business

Dynamic entrepreneur Joel Primus is bringing sexy back with Naked Revival™.

Naked Revival™ is launching this May, dropping a super-limited collection of exclusive men’s boxer briefs and trunks in ultra-premium fabrics imported from Japan and Italy. Only a handful of lucky customers will be able to say they were there when it all started – but good news: the waitlist is open.

You’ll have to hurry. There are only 100 slots available for this first launch, and you can sign up now on the company website – because once these styles are gone, they’re gone for good. Between May and September 2024, Naked Revival™ will drop more exclusive collections with styles that will eventually roll out into full product assortments – though the limited collectors editions will never be available again.

The initial product portfolio will include boxer briefs and trunk styles in various high-quality materials, such as cotton, microfiber, and micromodal imported from Italy and Japan, and manufactured in Canada. The official company launch will occur in the fall of 2024, when women’s underwear will be available, along with lifestyle accessories and loungewear for both sexes.

Based on the reputation of founder Joel Primus’ first underwear collection and captivating new vision, Naked Revival™ already has thousands of  fans eagerly awaiting the first designs. 

Joel is an entrepreneur, host of a podcast, and director and producer of multiple documentaries, including the award-winning Raising Global Citizens, Finding Nowhere, Colombia and Revive. He’s also the author of Getting Naked – The Bare Necessities of Entrepreneurship and Startups – and a former elite long-distance runner who still trains vigorously and enjoys mediation and time spent with his family on their farm outside Vancouver.

Following his brief hiatus from apparel, Primus is ready to put his passion and energy into Naked Revival™. The company will cater to the lifestyles, routines, and aspirations of discerning customers who appreciate health, wellness, and luxury. The upcoming collections will be diverse – spanning apparel, home accessories, skincare, supplements, and online learning products, each representing multi-billion-dollar categories with significant global growth potential. 

The company also plans to launch an approach that allows customers to shop for products based on their routine and lifestyle goals. 

“At Naked Revival, we want to inspire individuals to kickstart or elevate their routine and lifestyle” Joel emphasizes. “Our brand caters to those seeking products and experiences that enhance their physical, emotional, intellectual, and spiritual health, seamlessly integrating into daily life. We want to help individuals tackle their ‘inner critic’ that inevitably holds them back from living a fulfilled and free life.

“In today’s world, people often struggle to discern which routines to adopt or how to navigate the overwhelming array of products available,” Joel continues. “These struggles can lead people to give up forming a healthy routine altogether – we want to help solve that.”

Naked Revival addresses this challenge by offering customers a selection of Warrior Lifestyles (Urban, Coastal, Country, Nomadic) and providing a curated suite of products (and eventually experiences) that align with their wellness objective (intellectual, spiritual, emotional, physical). This bespoke approach allows shoppers to tailor their routine according to their preferences or needs, simplifying their shopping experience while providing quality items necessary to kickstart their wellness journey.  

Beyond the industry wellness and increasing interest in biohacking, supplements and ice bathing, they have adopted a clever asset-light approach which leverages long-standing relationships with top suppliers and vendors, some of which have been nurtured for over a decade. The strategic launch of a limited collection enables Naked Revival™ to minimize the necessary working capital investment while gaining valuable insights into consumer preferences regarding specific product lines, colors, and sizes.

While Naked Revival™ will initially maintain a direct-to-consumer model, Joel plans to expand the brand into a hybrid retail strategy. This “clicks and bricks” approach combines a robust online presence with wholesale relationships and select physical retail partnerships. The idea aligns with market trends post-pandemic, where the blend of online and offline retail channels has become increasingly prevalent.

Thorough market research has gone into the creation of the brand. Naked Revival™ is well-positioned in the substantial and growing global wellness market, worth $5,319.44 billion in 2023 at a compound annual growth rate (CAGR) of 7.44%. The global men’s underwear market is expected to hit $65.3 billion by 2033; the global luxury underwear market for both sexes was worth $15 billion in 2022; and the list goes on. These sectors present a broad and lucrative opportunity for Naked Revival’s diverse and expanding product portfolio.

Later in 2024, Joel will host a public webinar to discuss the brand’s launch and its crowdfunding campaign on Issuance. He’ll provide insights into the brand’s ethos and future plans, offering a unique opportunity for potential investors and followers to engage directly. 

Joel will also re-launch his book Getting Naked – The Bare Necessities of Entrepreneurship and Startups with a new foreword and afterword by both Joel and Amber-Lee Lyons; the latter is the founder of Prism Jewelry & the popular podcast Chakra Girl Radio. The book – part memoir, part entrepreneurial startup manual – shares the founding story of the brand and will be available on Kindle, Audible, and hardcover on Amazon, Barnes & Noble, and Indigo.

Joel and Amber-Lee also have a new podcast launching this spring, as well as a streaming show that goes behind the scenes of building a brand, launching products, raising capital, and everything else that goes into creating a business – while still making time for family and personal health and wellness.

Above all, Joel emphasizes the importance of authenticity.

“One of the rules I try to live by is never to lie to myself,” says Joel. “I love building brands and I love beautiful, well-made things. Naturally, it was only a matter of time before my heart found its way back into this crazy business. I’m grateful it did because another rule I live by is that we need to be unapologetically ourselves. That’s a hard thing to do in a society that tries to mold us in a way that suits itself … not necessarily respecting our unique interests and passions.”

He describes Naked Revival™ as a passion project built on genuine expression, a dedication to personal wellness, and an exciting journey into a line of luxury products that will address every aspect of the discerning consumer’s existence. Learn more: https://www.nakedrevival.com/