The New York Entrepreneur

WK Kellogg is upbeat about going it alone as CEO says ‘don’t sleep on our core brands’

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Cereal maker WK Kellogg Co. on Thursday talked up its longer-term prospects at an analyst conference, saying that it was better off focused solely on breakfast staples like Frosted Flakes and Raisin Bran after breaking off from Kellanova last year.

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