Bhaskar Ahuja is an entrepreneur and innovator for the sake of ethics, global supply chain transparency, and authenticity in the current business industry. As the owner of TheStartupbros and Aura Fuschia, and CEO and founder of Originscale, he is leading by example to make a positive change, reduce any negative footprints, and make way for new sustainable business practices.
“For many products, origin is an essential feature of what the customer buys, even if it is an intangible or a difficult-to-verify quality. Broadly, halal, kosher, and organic foods are indistinguishable from the alternatives—the distinctions are important to certain consumers, but in a blind test most would have no way of identifying them,” Bhaskar explains. In our current supply chains, much needs to be clarified and changed for the benefit of the consumer. This journey of transparency is what is “forcing” businesses to do better and represent themselves accurately and authentically. “Today’s supply chains are complex, geographically diverse, & often outsourced. On an average a business engages at least 16 third parties, has 4 locations, and 8-10 disparate channels. This leads to disconnected operation, limited visibility into the supply chains, lack of control over processes & suppliers, and this leads to erosion of trust & reputational risk,” he informs. This is why he has set out for a change.
Making changes are no easy feat in the business world, especially when the current methods have been so long-ingrained in history. What Bhaskar is trying to do is produce something much different. With his consulting company, TheStartupbros, he helps launch and scale startups. The team at TheStartupbros outsources resources that can help at all stages of a startup. Built by entrepreneurs for entrepreneurs, “Do what matters the most to you and leave product engineering to TheStartupbros. Whether you are bootstrapping or scaling up your product development, we have you covered! Our product engineering teams are the best in the industry and have deep expertise in developing and scaling enterprise-grade products.” In the realm of product development and engineering, TheStartupbros are changing the way business is defined and established.
For new ways of doing business, Bhaskar is revolutionizing the way health and wellness products are sold and produced. Aura Fuchsia is a health and supplement site that only sells traceable, ethical products that are natural. “Aura fuchsia was born out of the idea of bringing natural and traceable products to a life free from artificial ingredients, leaving the world sustainable,” Bhaskar explained. Backed by blockchain technology, Aura Fuchsia utilizes this to keep a traceable record of products. “We use specialized technology that not only traces the origin of the finished product but also traces the end-to-end journey of the product, including its source, ingredients, manufacturing processes, quality assurances, certifications from farm to consumer.” This creates a safer product that is reliable and the highest quality for the best interest of the consumer with the help from Originscale.
Sustainability and transparency in global trade and business is important, but a lot of global supply chains are outsourced without any knowledge or transparency of what is actually going on. With this in mind, Bhasker Ahuja founded Originscale. It is a SaaS (software as a service) platform “intended to bring absolute transparency to the supply chains by digitizing and democratizing critical quality information, enabling humans to make confident choices about what they want to produce and consume, and thereby creating healthy communities.” This service is revolutionary because it puts the power of commerce back into the hands of the consumer and creates D2C connections across countless sources. “Traceability is at the core of the platform and everything else revolves around it. We stitch every single critical operation on the platform and are able to recreate that in a matter of seconds which means businesses have full control of their supply chains and they exactly know what’s happening, when, and where.”
“They are able to initiate recalls, withdrawals and take corrective actions in real-time,” Bhaskar explains. “This connects the brands’ physical and digital channels, bringing their customers back into their digital channels, enabling them to create direct intimacy with customers. This results in higher customer engagement, less churn, repeat sales, lower cost of acquisition, and increased revenue.” This is nothing short of innovative and resourceful and is changing the way brands are positioned and dedicated to their customers and products.
Bhaskar’s businesses are leading the change, his innovation and strategy is commendable, and is directed toward action, leading us into the future. With transparency, authenticity, and sustainability, the business world is going to have to adapt or else suffer losses by losing their customer to a business that has put these values and practices first. Bhaskar’s journey is a long one but he has embodied the saying of Gandhi as he becomes the change he wishes to see in the world, one step at a time.
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