Instapreneur is not a common word among many, but for content creators, it holds a lot of weight. The job title is a combination of instagram + entrepreneur to create the description of someone that uses online retailers or platforms to sell or offer services or products. Without involving a brick and mortar location, instapreneur and social media marketing expert Daria Rakitskaya has been able offer her social media services and content through her instagram and soon enough, her own agency.
Daria’s original plan was to play professional tennis as she already was on the women’s team at Baylor University. When lockdown hit, she had a forced break and found that her passions didn’t lie with tennis, but with her content creation and instapreneurship. “This was a really big deal and I was so excited and passionate about something for the first time;I had to keep going. Everything I built really took off.”
Daria offered a lot of her expert social media strategies to a lot of student entrepreneurs at Baylor through the Baylor Entrepreneurship Club that she helped found with some friends. “A lot of what those businesses needed was better and more targeted social media strategies to bring more traffic to them and make it easier to connect with potential customers,” she explains.
A dream come true
Daria explains, “When the pandemic hit, I took hundreds of courses on content creation, social media marketing and everything that has to do with Instagram. It became my new passion and during lockdown, I started to help other influencers build their social media presence and create content. After the pandemic I decided to retire from professional sport and pursue my dreams of entrepreneurship.”
Daria continues, “I completely changed my circle of friends and met the amazing people with whom I founded Baylor Entrepreneurship Club. I was a social media and brand manager for the club and helped student entrepreneurs launch their businesses on social media to gain new clients. Having this experience made me realize how much I loved managing social media platforms and doing social media marketing.”
She explains, “As more and more people started to reach out for my help with their Instagram pages, I decided to open my own social media marketing agency where I can help influencers and businesses all around the world.”
Social Media Expert
Daria expresses her vision, “My goal is to help influencers and businesses manage their social media, create growth strategies and social media marketing campaigns, as well as help them create outstanding content that will attract an audience and customers to their pages.
During the quarantine she grew her instagram account from 1.9K followers, 3000 average impressions and less than 7,000 impressions to 5.5K followers with 9812 impressions and 54,000 average impressions in less than 4 months. In addition, she grew her account from 0-3 profile visits, 0-2 saves and 100 hashtag reaches per post to up to 4957 hashtag reaches, up to 45 saves and 247 profile visits that lead to sales increase.
Advice for other entrepreneurs
Daria claims, “Money should not be a reason to start. Passion is a true reason that will help you grow and achieve your desired life goals. And while sometimes your goals are so big that it can be overwhelming, remember that it only takes one step at a time to get where you want. Always remember why you started and where you are going.”
Inspiration and creativity
Daria’s passion is apparent, her motivation is leading her into a great new direction. “There is a lot more purpose and excitement in my job now, I loved tennis, but this is something that I get much more out of. I feel so inspired and right where I want to be,” she says smiling. Her big plans for her instapreneur launch are going to be promising. “This is something that has filled the emptiness within me with purpose and excitement,” she expresses. “I want to do more than just social media management; I really hope that one day I will be able to help people all around the world outside of social media. I want to help build communities that thrive and help each other grow.”
Finding the career you enjoy and love is a great thing and is something that Daria is celebrating. Her expertise is hard to beat; Daria knows exactly what she wants and has gone after it. “As an instapreneur, there are so many ways I can grow and even help others and I’m so excited for the opportunity to do so in the future.”
0
0
